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| History |
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EFY Readers' Choice Awards were
instituted in 2004 with 30 categories under which the Awards were
presented of these 30 categories, 15 categories fell under
core electronics, such as Oscilliscopes and Multimeters and 12 fell under consumer
electronics, such as Televisions and Microwave Ovens. Under the remaining three categories, special
Awards like 'Lifetime Achievement Award', 'Electronics Man Of the Year'
Award and 'Electronics Organisation of the Year' Award were presented.
The function was held at the India Habitat Centre, New Delhi, and
enjoyed tremendous media coverage.
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Encouraged
by
an overwhelming response received from
the industry, EFY Readers' Choice Awards were made an annual event thereafter.
Year 2005 witnessed the second serving of EFY Awards which became even
more successful than the first one, with CNBC TV as the media partner.
The venue for this year remained the same.
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The procedure for nominations and finalising these Awards is
very simple. As the name suggests, these are based purely on the
nominations invited from the readers of 'Electronics For You' magazine, recorded
and till 2009 analysed by the leading market research agency in India, IMRB.
The whole system is totally transparent and based on readers' perception
towards a particular brand.
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EFY Awards
have been conceptualised by the EFY Group, which is one of the
oldest and most popular technology publication houses in India. EFY Group's
flagship publication 'Electronics For You' is the most popular electronics
magazine in the whole of South Asia. This magazine started with
its first issue dated January 1969 and is considered to be the most
trusted publication in the field of electronics.
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The other
popular technology publications
from the EFY Group include 'Electronics Bazaar.', 'LINUX For You', 'BenefIT'
and `Facts For You'. All these magazines are leaders in
their respective domains and enjoy a tremendous readership in India and abroad.
'Electronics Bazaar' is India's first electronics sourcing magazine, while
'LINUX For You' is Asia's first and only magazine on
Linux Open Source. 'BenefIT' is the latest magazine from EFY Group that
talks about the business benefits of IT. `Facts For You' is a
magazine devoted to business and economics affairs and is meant for the elite.
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